In this guest post by Katie M. Lucas, we reveal why the number-one rated show among women is killing romance one rose ceremony at a time.
The Bachelor is terrible television. It’s anti-feminist, emotionally damaging, insulting and wildly unrealistic. We all know that – even me, who up until last Monday had never watched a single episode in the 11 years the program has been running.
I finally tuned in because I was curious. Not about the actual show – I knew enough about the premise (a group of tanned, size-zero women compete for a man’s heart AND a lifelong commitment on national television) to be offended. But I wondered how and why the show had garnered a loyal following of women. Now in Season 16, The Bachelor consistently wins ratings with all key women demos; the episode I watched was the #1 program for ladies the ages 18-34.
There are plenty of reasons to watch trashy reality TV – escapism, voyeurism, even for a confidence boost. A recent survey on Today.com deduced that many loyal viewers actually turn to reality programming to “make them feel better about their own lives”. The same is likely true for The Bachelor, where single women can take solace in the fact that their beautiful peers are no less unlucky in love, while attached femmes can feel extra grateful for their committed man. [Read more...]