Rihanna’s turning out to be quite the complicated figure, isn’t she? The gorgeous girl who gave us one of the greatest pop gifts ever in “Umbrella” once seemed headed for pretty-woman-who-sings-dance-hits-with-little-meaning territory; then, she became national news in the most unfortunate of ways, by being beaten by then-boyfriend Chris Brown at a pre-Grammy event two years ago. Now she’s emerged as a fascinating presence in pop: Yes, she still dabbles in those fluffy dance tunes (see her duet with Drake, “What’s My Name,” performed quite sexily at last night’s Grammys), but she’s made going pantsless into an act of empowerment (with a strong assist from Gaga and Beyonce, of course). And, more than anything, she also packs the occasional single with an unexpected truckload of meaning.

Case in point, her newest single, “S&M.” Though she certainly pushed some buttons last year with her Eminem collaboration “Love the Way You Lie” — in which she sings, “Just gonna stand there and watch me burn/But that’s alright because I like the way it hurts” — her latest challenges listeners to process her personal life and artistic expressions at a whole different level. First, there’s the (extremely singable) refrain, “Sticks and stones may break my bones but whips and chains excite me.” Then, there’s the video, which plays as both a critique on the media coverage of her troubles (reporters are shown gagged at a press conference while she’s trapped under cellophane against a wall, and she walks gossip blogger Perez Hilton on a leash) and, more provocatively, her penchant for S&M (she’s shown tied up, in latex, and wearing a Playboy Bunny costume, among other scenarios). There’s no actual sex, and everything is art-directed to the hilt, giving it a heightened, pop-art vibe — it’s hardly realistic. And yet it’s been banned in 11 countries and protected by an 18-plus filter on YouTube. The song itself has been relegated to evening-play-only on many radio stations, and she wasn’t allowed to perform it at the recent Brit Awards. All this hysteria seems a bit overblown, to the point where it’s hard not to suspect a bit of sexism. Women are objectified constantly in rap and rock videos by male artists, yet apparently aren’t allowed to express specific desires themselves. Remember Justin Timberlake’s once-omnipresent “SexyBack,” in which he sings, “You see these shackles/Baby, I’m your slave”? That, it seems, was just fine. As Charlsie at College Candy points out, it’s likely no one would have trouble handling JT in such an oversexed video. And it must be noted that “Love the Way You Lie” — in which Eminem raps about tying a girlfriend to the bed and setting it afire — was praised widely, played without restrictions, and featured at the Grammys. I support this — I see it as a nuanced look behind the cycle of domestic violence, and a discussion-provoker. But why can’t Rihanna express her kinkier side as well?

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