It says a lot about the state of our relationship to our bodies that I cried from watching this simple video (embedded below) about a simple photo project: Jade Beall is putting together a book of real, untouched black and white photographs of real women’s bodies. Looking at these gorgeous images, with all their supposed “flaws,” you realize how seldom we see other non-model women’s bodies. You also realize how critical it is that we do so.

We’re so used to thinking that women’s bodies are for straight men’s enjoyment that we forget there could be real advantages to presenting images of the naked form outside of Victoria’s Secret ads and Playboy pictorials. This is where women’s bodies, and even sexuality, truly becomes empowerment. I recently did a boudoir photo shoot with my sister, Julie, who runs Chicago Doll Photography, and it is empowering, as a real woman, to treat yourself like a model in the good ways.

You don’t have to objectify yourself to feel the effect; there’s simply a power in treating yourself as worthy of being photographed this way, as if you are as “beautiful” as those VS models. It starts sounding cheesy pretty fast here, of course: You are beautiful! You do deserve it! That’s only because the ad industry has taken these images and these ideas from us and used them to sell products to us that supposedly make us more beautiful since advertising began.