Seriously, I could be rich (or at least get richer faster) if I gave up my beauty routine. Currently, my daily self-prepping involves the following: shampoo, conditioner, shower gel, face wash, toothpaste, body lotion, face moisturizer, blusher, a bit of glimmer for my cheeks, eyeliner, mascara, lip gloss, and perfume. And I’m a basics kind of gal. Most American women also add in regular salon and spa stuff like spray tanning, waxing, highlights, haircuts, manis, pedis, microdermabrasion and Botox.
When I asked a few men about their morning beautifying rituals, the picture was slightly different: Deodorant, for sure. Shampoo, lotion, and shaving cream, most likely. Hair gel, maybe. Even the most metrosexual of men spends a fraction of what women spend to just bathe and beautify. It’s no wonder women — even corporate-climbing women with male-equivalent incomes — are more financially unstable than their male counterparts. Of course it’s important to note that men still make more on average, than women, but the women most likely to be shelling out a lot for products — that is, urban professionals — are also the ones closest to parity with their male counterparts.
Quite simply: It costs more to be a woman.